How You can Use These 5 Secrets in Real Estate Internet Marketing, to Attract 3 new Prospects a Week…. Guaranteed

-Did You know Discount Brokers (the guys that charge less than $750/deal) are stealing 3-5% of the market each year, or

-That 65% of Realtors quit before the first year (and 85-90% drop out after the 3rd)

FSBO websites (accounting for up to 12% of resold houses) are one of the most popular new Real Estate services provided. Making it easier for a home owner to sell their own house without using a Realtor

When I saw these statistics, I thought "How is a Realtor going to compete with discount brokers, free internet services for FSBO's, thousands of online choices for sellers and buyers to choose from?"

Have you ever wondered why Realtors get paid so well to sell a house and still so many don't make it out of their first year in business? (In Calgary, Alberta, where I live, the average commission on a house is $9,752.00, based on an average priced single family house of $472,000)

It’s because it cost so damn much to market yourself, and even when you do get a client, over half of the deals fall through!

You have all the costs of a regular business- attracting new clients, paying yearly fees, signs, news paper ads, website development, Google adword campaigns.

Competition as a Realtor is fierce and the failure rate is among the highest of all new businesses.

"So if 90% of Realtors fail in the first 2 years- how do the successful guys & gals make so much money"?

Answer: They learn to become Marketing Experts.

Plain and simple- if you learn how to market effectively and efficiently, you will become what I call an "Elite".

5 Secrets to becoming a Successful Real Estate Marketer?

If you take marketing advice from Realtors at your local Century 21 office and do as they do- you will fail over 90% of the time (it’s proven)!

Here is exactly what I did to get 7 new clients in 1 month.

The most effective (direct marketing) and the most efficient (online) ways to increase your business by a least 3 new prospects a week.

First, I need to back up and show you the research I used to determine the best marketing strategies.

I profiled the top 5 Realtors in Calgary. I assumed, if they where successful and I followed what they did- I’d stand a much better chance of reaching my goal- (to sell 2 houses a month, not an outrageous goal).

After a year of following them around and watching what they did, I learned 2 common things.

In the essence of time I will share with you the 2 common strategies these 5 Realtors employed that put them in Elite Status:

They were all Marketing Geniuses’ & they are Consistent

-I researched their websites, and took inventory of how many billboards they had and the # of bus benches.

-Without fail, the Elite sent their mail outs 3:1 more times than the average Realtor, had the fanciest websites (25 pages or more, graphics alone where $5,000+), and appeared on more billboards and bus stops than any other Realtor

-The Elite always, without fail showed up in my mailbox, or on a billboard and did so every month or every 2 weeks.

This is not a lesson on being a consistent marketer (as I think that goes without saying), so I will skip over the need for consistency and discuss this later.

The major point is getting your marketing right and then, once you've got it down, worry about being consistent.

So the Elite where all master marketers, or so they lead me to believe.

What I uncovered, is that all their marketing had 1 sole purpose-> Name branding or name recognition.

Brand Advertising is what you typically see on T.V (think expensive beer commercials at the Super bowl). Bud & Coors say very little about their beer in those commercials- they are using sex appeal and hope that the consumer (young males) will remember the name of their beer the next time they go to the liquor store.

Hey, I love watching the ads to, but what purpose do they serve other than entertain us? It is impossible to accurately track the results of beer commercials that run for 15-30 seconds during the Super Bowl.

And it’s the same strategy the Elite Realtors use. They have no tracking methods (or when asked, they didn't track- even if they could).

Most of the Elite's websites give nothing to the reader, the purpose of the internet to the Elite is focused on promoting their image.

I'm not sure about you, but I want to sell my house, I could really care less if a Realtor belongs to the Millionaire Club 4 years running.

Guess what. No customer really cares about those things. You belonging to the Millionaire Club mean nothing to average person selling his/her home.

Home owners want to know what is in it for them- and if you can show them that- you will be successful.

The other day I walked into an Open House 2 houses down from my house.

The Realtor was a really nice guy. New to the business (6 months in), had a wife and 3 kids. He told me that he had quite his job in advertising to sell Real Estate full time- to date he had 3 deals or ends.

He then proceeded to show me his marketing and asked if I had received one in the mail (he sent out 5,000 postcards in the mail last week and I lived in the area).

I told him- if it was sent to me, I didn’t notice it. That wasn’t the answer he was looking for.

Then I asked him as nicely as possible, why I should have remembered it? He explained that the postcard was nicer than most and it was done professionally in full color and he was giving a free home evaluation to anyone that called.

If he was the only Realtor giving out free home evaluations- then he might have an argument for positioning himself.

Problem was, every friggen Realtor in Calgary offers a free home evaluation. And every seller in Calgary knows full well it is a ploy to get the Realtor into their house, so they can walkout with a listing.

Long story short, we spoke for awhile, but at the end of the day he was going to keep sending out his fancy, expensive postcards. He figured, eventually people would recognize his name in Cougar Ridge, West Springs and Patterson and start calling. I told him good luck and if he ever wanted a hand in marketing to give me a call.

He hasn’t called yet- and I haven’t seen his name or his postcards in my area since (I was going to call him- but I don’t have his #).

It’s a long, expensive road to compete in the name branding business- when the Elite spend a minimum $25,000/month on their advertising. They can do that, because they have a team of Realtors and do about 20-30 houses a month.

Ok, so now you know what not to do, it's time to see what professional direct marketers have been doing for the past 150 years, and how to do market with the internet.

The ‘How’ to become Successful as a Realtor- with Internet Marketing

Positioning- this is the key to being successful in Real Estate.

If you don’t position yourself in your market- others will.

The Elite Realtors position through expensive adverting and boasting about how great they are. Just because they can afford it and it works, doesn’t mean it’s the best way to market.

Just because you can push a car up a hill and get from point A to point B, doesn't mean it’s the best way to get there.

There are much more effective and efficient ways to position your business.

Become the expert in your market.

When someone sees your marketing (be it on a mail out, website, and yellow pages ad) they should know 2 things immediate: 1) What you will do for them that no one else can 2) How you are going to do it better than any other Realtor

To become the expert in your market there are a couple of key factors that will set you apart immediately.

Knowledge and Relationships

Knowledge- you can show your superior knowledge in your market in numerous ways- but the only knowledge someone will care about is what is relevant and how it affects them.

Relationships- the best way I have found to build relationships, is once again to show how you will benefit them by working with you.

If you try to build relationships with the idea “how can this person help me?” you are dead in the water.

You need to ask yourself- “What can I do for them and how can I do it better than anyone else”?

When you meet people with the attitude- "How can I help this person achieve their goals"? you will separate yourself from the pack of Realtors who are only concerned with #1.

I still haven’t told you why the internet is the most effective and efficient marketing tool available to you (it’s coming up, I just needed to explain what good marketing is and then how to use the internet to).

Now you have an idea on why it is important to position yourself and what you can do to position your business. All you need is the How?

There are really 2 ways that you can position yourself:

According to the experts, you have about 2 seconds to catch someone’s eye with your mail. Most people will sort through their mail over a garbage bin. So if you mail out doesn't speak directly to them, you can pretty much bet that your pretty, flashy mail out is garbage.

How do you use direct mail effectively?

You need to test different marketing campaigns (Headlines and copy). You must ask your sellers what they want and which marketing they used to call you.

Testing is the most critical factor in marketing and so often ignored that- you’ll be in the top 1% just through testing and retesting your direct marketing.

If the top marketing experts in the world test and retest their marketing (and they are the best), why would you try and do anything different.

The reason- people are lazy and it takes time with conventional direct mail.

It works, but it doesn’t work over night. With direct mail (even if you think it’s good) you really have no idea what the response will be for a few days and a couple thousand dollars.

So the drawbacks are- expensive and takes time to know what works and what doesn’t.

Pro's- With testing, you will know what works and what is a waste of money.

The New way- Direct Marketing on the Internet

So long as you can get infront of that person, and speak to their problem- they will come back to you.

Using the internet is the most cost effective and efficient way to market yourself.

-You are able to test different headlines and copy immediately and determine what works and what doesn’t.

-You know what the person is looking for because you used the proper keywords on your website to attract them.

If a particular headline doesn’t get anyone to read your awesome marketing plan- does that mean your marekting plan sucks?

No, it just means that you'll need to tweak your copywriting so that the potential customer reads it.

Did you know that the headline is 80% responsible in determining whether or not a person will even look at your advertising?

Reread that statement. 80% of advertising can be attributed to the headline alone.

Here is a Summary Of how to Market Yourself on the Internet (using a landing page):

-A landing page will find out what your clients are looking for (offer them something of value in return for their contact info)

-You can split test different Headlines and copy in hours (immediate feedback you can’t get anywhere else)

-You can use Google Adwords to determine if what you are saying is actually going to turn a visitor into a client

-There are ways to entice a person to call or email you without using the tired old crap most Realtors use.

Hint- Ask me for a “Free Home Evaluation” is garbage. Every Realtor uses this. It is almost as popular as the “A Referral is the greatest compliment you can give me”. Try this- "For every referral you bring me, I'll give you $500 towards an airline ticket to go some place sunny in the winter".

Something like that, I just came up with it now, but you get the idea.

Internet marketing is a more cost effective and efficient way to test your marketing, make money immediately. Before you decide to spend a wack of cash on other forms of advertising, you must test it on the interent.

Here is a summary of what I found to be the secrets to becoming an Elite Realtor:

1) Position yourself

Poses knowledge no one else has (creative financing, market statistics, superior copywriting ability)

2) Develop Relationships no other Realtors think of.

I don’t just mean 1 lawyer, and an Appraiser and Mortgage Broker. I’m talking about 5 Lawyers who specialize in Real Estate, 8 mortgage Brokers (3 who handle self employed), 13 other Realtors (so that you can still specialize and then refer clients (for 25%) onto to other Realtors that specialize in what the client needs

3) Educate yourself and put the customer needs first- and let them know this through your copy

4) Test you marketing efforts- what works and what doesn’t (use a landing page)

5) Use a simple website- with maybe 1-3 pages that talk about what your client really needs- here is a hint they don’t need a Realtor they either need to Sell their House or Buy a House. You are a facilitator in that need

Spend time with customers that you can actually help and refer on anyone else. This is your business, so you should be focused on 1 thing and 1 thing only- How do I make more sales?

Perry Marshall the expert on Google Adwords and marketing said “Nobody who bought a drill actually wanted a drill.

They wanted a hole”

You will get customers to call you. No more are you going to beg for more business- cold calling FSBO’s and all that crap. When you position yourself as the expert and people in your town see you as the go-to-guy, they will be begging to work with you.

You can charge full commission and not feel guilty about it or have to compete with the run of the mill discount broker (reling on quantity not quality).

Ok, so what you can you do now to close 2 deals in the next month?

You can call me at (403) 214-1844 (my direct line) and ask me to send you one of my The 5 Secrets to using a Website & Direct Marketing for Realtors or

Fill out the form at the bottom and ask me to send it to you.

In the book I describe the exact business model I used (being on a tight marketing budget and limited time- as I still worked full time) to get 7 clients in my first month of business, and why I needed to hire 2 assistants to help me people calling me.

I didn’t have time to waste chasing dead end leads or cold calling FSBO’s.

Order your copy of The 5 Secrets to using a Website & Direct Marketing for Realtors today by clicking here for FREE.

P.S

I'm only sending out a 100 copies of the book- because I really wanted to see what the response was like before I release it. I need feedback form you and I need to find out what you are most interested in building your Real Estate business.

Once these 100 copies are gone, I am going to analyze the feedback and find out what would increase your business the most. I'm not sure how long it will take to release all these copies, but if they go in a day then you may have to wait until I read the feedback and decide what to do next.